OUR STORY

Preserving India's weaving heritage since 1970

It All Began in 1970

in the vibrant textile city of Ichalkaranji, when Shri. Prakashchandji Pahadiya laid the foundation of a brand dedicated to preserving India’s traditional attire. With a deep love for heritage and craftsmanship, he pioneered the manufacturing of our iconic dhoti, working hand-in-hand with master weavers to produce fabrics that were not just garments, but treasures of culture.

Every dhoti we create reflects the fine artistry of Ichalkaranji’s weaving tradition, carrying forward techniques perfected over generations. Our designs are exclusive, blending the authenticity of age-old weaving with the comfort and finish that today’s wearer desires.

Over the decades, this legacy grew stronger under the vision of Shri. Pavanji Pahadiya, who expanded our reach beyond local markets, modernized our operations, and introduced new product lines — all while upholding the same values and authenticity that have defined us since the beginning.

Today, our name stands as a symbol of quality, tradition, and trust. From the bustling looms of Ichalkaranji to customers across the nation, we deliver garments that are timeless in beauty, rich in heritage, and unmatched in craftsmanship.

From our family to yours — every weave tells a story of tradition, dedication, and pride.